Utah AI Policy Act
Amended Utah · In force May 1, 2024 · next deadline Jul 1, 2027 (in 9 months)
Deadlines
Summaries for reference, not legal advice. Check the official text.
What it does
Makes businesses liable under Utah consumer protection law for deceptive acts committed through generative AI. Businesses must disclose generative AI use when a consumer clearly and unequivocally asks, and must disclose it proactively in high-risk interactions and regulated-occupation services. The act created the Office of Artificial Intelligence Policy and a regulatory learning lab. In 2025, SB 226 narrowed the disclosure duties and added a safe harbor, and SB 332 moved the act's repeal date to July 1, 2027.
- Who it applies to
- Persons using generative AI to interact with consumers in connection with activities regulated by the Utah Division of Consumer Protection, and licensed regulated occupations. No size threshold.
- Penalties
- Division of Consumer Protection administrative fines up to $2,500 per violation; courts may impose fines up to $2,500 per violation, and violating an administrative or court order carries a civil penalty up to $5,000 per violation.
- Enforced by
- Utah Division of Consumer Protection; Utah Attorney General
- Official name
- Utah Artificial Intelligence Policy Act (SB 149, 2024), as amended by SB 226 and SB 332 (2025)
- Citation
- Utah Code Title 13, Ch. 72 and Ch. 75; SB 149 (2024); SB 226 (2025); SB 332 (2025); Utah Code 63I-2-213
- Topics
- ai
Research notes
SB 226 and SB 332 were verified from the enrolled bill text. The SB 149 signing date (March 13, 2024) was not re-verified. Whether the 2026 Utah session changed the July 1, 2027 repeal date was not verified because the search budget ran out. HB 452 (2025, mental health chatbots) is a related Utah law not covered here.
Related
CCPA / CPRA
Colorado AI Act
Connecticut Data Privacy Act (CTDPA)
Illinois AI in Employment Law (HB 3773)Questions about Utah AI Policy Act
- What are the Utah AI Policy Act compliance deadlines?
- May 1, 2024: AI Policy Act effective. May 7, 2025: SB 226 amendments effective. Jul 1, 2027: Scheduled repeal of Title 13, Ch. 72.
- When does Utah AI Policy Act take effect?
- Utah AI Policy Act took effect on May 1, 2024. The next milestone is Jul 1, 2027: Scheduled repeal of Title 13, Ch. 72.
- Who does Utah AI Policy Act apply to?
- Persons using generative AI to interact with consumers in connection with activities regulated by the Utah Division of Consumer Protection, and licensed regulated occupations. No size threshold.
- What are the penalties under Utah AI Policy Act?
- Division of Consumer Protection administrative fines up to $2,500 per violation; courts may impose fines up to $2,500 per violation, and violating an administrative or court order carries a civil penalty up to $5,000 per violation.